The study was carried out in August 2011 on a new service based on clothing and accessories shopping. The aim of the research was to determine detailed information related to:
The most significant criteria for women when they have shopping
The average number of women who would be interested in celebrities fashion brands
Methodology: Self administered questionnaire (survey) using the Internet Period: August 2011 Panel size: 1065 Panel sample group: Female private individuals aged between 18 and 45 years old living in the UK