The study was carried out in June 2011 on a new business idea based on weekend leisure activities. The aim of the research was to determine detailed information related to:
The activities people used to do during their spare time
The average price that people would be willing to spend for leisure weekends
Methodology: Self administered questionnaire (survey) using the Internet Period: June 2011 Panel size: 675 Panel sample group: Private individuals aged from 18 years old living in the United Kingdom