Mobile Phone Apps

The study was carried out in June 2011 for a business idea on a new smartphone app. The aim of the research was to determine detailed information related to:

The people’s preferences for apps on their mobile phones and how they use them
How people use the Internet on their mobile phones and what type of apps they are looking for

Methodology: Self administered questionnaire (survey) using the Internet
Period: June 2011
Panel size: 210
Panel sample group: Private individuals aged from 16 years old living in the United Kingdom who own a smartphone.