The study was carried out in April 2011 for a new business on online banking services. The aim of the research was to determine detailed information related to:
The popularity of branches and the benefits and limitations of online banking services
What could encourage the UK residents to use online banking systems than physical branches
Methodology: Self administered questionnaire (survey) using the Internet Period: April 2011 Panel size: 985 Panel sample group: Private individuals from 18 years old living in the UK