Car Buying Advice

Research Study Objective

The study was carried out in March 2011 for a new business on car buying advices service for women. The aim of the research was to determine detailed information related to:

The type of advices that women would receive when they buy a car
The average number of women interested to try this new advice service and how much they would be willing to pay

Methodology: Self administered questionnaire (survey) using the Internet
Period: March 2011
Panel size: 1255
Panel sample group: Female private individuals aged over 20 years old living in the United Kingdom and who own a car

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