The study was carried out in February 2011 on the UK holidays. The aim of the research was to determine detailed information related to:
The type of holidays that the UK people take the most
The reasons why the UK residents choose to holiday in the UK and what could encourage them to travel abroad
Methodology: Self administered questionnaire (survey) using the Internet Period: February 2011 Panel size: 850 Panel sample group: Private individuals from 16 years old living in the UK.