The study was carried out in February 2011 on a new business idea based on products to assist travellers abroad and it was hosted by Trail Buddy. The aim of the research was to determine detailed information related to:
The average number of travellers interested for products which help on medical, language interpretations and personal effects tracking
The circumstances where travellers would need these products
Methodology: Self administered questionnaire (survey) using the Internet Period: February 2011 Panel size: 450 Panel sample group: Private individuals living in the UK