Travel Assistance Abroad

Research Study Objective


The study was carried out in February 2011 on a new business idea based on products to assist travellers abroad and it was hosted by Trail Buddy. The aim of the research was to determine detailed information related to:

The average number of travellers interested for products which help on medical, language interpretations and personal effects tracking
The circumstances where travellers would need these products

Methodology: Self administered questionnaire (survey) using the Internet
Period: February 2011
Panel size: 450
Panel sample group: Private individuals living in the UK


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