The study was carried out on what people think of the grocery shopping and home delivery services between November and December 2009. The aim of the research was to determine detailed information related to:
The methods that people used to choose their grocery shopping stores
The average number of people interested in this new business service
Methodology: Self administered questionnaire (survey) using the Internet Period: November - December 2008 Panel size: 480 Panel sample group: Private individuals from 18 years old living in the UK