Organic Products

Research Study Objective

The study was carried out on a new business based on organic products in January 2011. The aim of the research was to determine detailed information related to:

The reasons why people buy organic products and the product that people buy the most
The consumers’ shopping behaviour regarding organic products (frequency, place, price, etc.)

Methodology: Self administered questionnaire (survey) using the Internet
Period: January 2011
Panel size: 320
Panel sample group: Private individuals living in the UK

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