The study was carried out on a new business based on organic products in January 2011. The aim of the research was to determine detailed information related to:
The reasons why people buy organic products and the product that people buy the most
The consumers’ shopping behaviour regarding organic products (frequency, place, price, etc.)
Methodology: Self administered questionnaire (survey) using the Internet Period: January 2011 Panel size: 320 Panel sample group: Private individuals living in the UK