The study was carried out on a new business concept to kids indoor leisure centre in January 2011. The aim of the research was to determine detailed information related to:
The parents’ interest in indoor recreation centre for their kids
The several activities and entertainments that parents would like to find in these types of centre for their kids
Methodology: Self administered questionnaire (survey) using the Internet Period: January 2011 Panel size: 270 Panel sample group: Private individuals living in the UK aged 18 and 55 years old with children aged 2-12 years old