The study was carried out on a new business idea for pets’ food delivery service in December 2010. The aim of the research was to determine detailed information related to:
The potential demand for this new type of services
How much people would be willing to spend for their pets’ food delivery
Methodology: Self administered questionnaire (survey) using the Internet Period: December 2010 Panel size: 585 Panel sample group: Private individuals living in the UK aged 18 and 55 years old with children aged 2-12 years old