Men Underwear

The study was carried out on men underwear in December 2010. The aim of the research was to determine detailed information related to:

The men’ shopping behaviour, such as places, frequency, brands, etc.)
The average annual budget that men would be willing to spend on underwear

Methodology: Self administered questionnaire (survey) using the Internet
Period: December 2010
Panel size: 360
Panel sample group: Private individuals living in the UK