The study was carried out on a new service based on renting toys for children in November 2010. The aim of the research was to determine detailed information related to:
The interest of people in renting toys for their kids
The most popular toys that people would rent (type of toys, brands, etc.)
Methodology: Self administered questionnaire (survey) using the Internet Period: November 2010 Panel size: 165 Panel sample group: Private individuals living in the UK aged 18 and 55 years old with children aged 2-12 years old