Winter Sales

Research Study Objective

The study was carried out to investigate individuals' points of view on the winter sales. The aim of the research was to determine detailed information related to:

The number of people who prefer to shop online and offline
The kind of discounts/deals that people would expect in a winter sale

Methodology: Self administered questionnaire (survey) using the Internet
Period: January 2018
Panel size: 1900
Panel sample group: Private individuals living in the UK aged 18+

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations