The study was carried out to investigate individuals' points of view on the winter sales. The aim of the research was to determine detailed information related to:
The number of people who prefer to shop online and offline
The kind of discounts/deals that people would expect in a winter sale
Methodology: Self administered questionnaire (survey) using the Internet Period: January 2018 Panel size: 1900 Panel sample group: Private individuals living in the UK aged 18+