The study was carried out on a new business idea on gifts for grandparents in June 2010. The aim of the research was to determine detailed information related to:
The kind of gifts people would buy to their grandparents and the place where they would like to find these kind of gifts
The advantages and weaknesses of a website specialised in selling gifts for grandparents
Methodology: Self administered questionnaire (survey) using the Internet Period: June 2010 Panel size: 500 Panel sample group: Private individuals aged from 16 years old living in the UK