Electronic Products

Research Study Objective

The study was carried out in November 2017 on domestic electronic products. The aim of the research was to determine detailed information related to:

The number of brands that people compare before purchasing an electronic product
The main factors which influence respondents' purchasing decision on electronic products

Methodology: Self administered questionnaire (survey) using the Internet
Period: November 2017
Panel size: 1500
Panel sample group: Private individuals living in the UK aged 18+

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations