The study was carried out in November 2017 on cars. The aim of the research was to determine detailed information related to:
The main factors that would influence respondents purchasing decision the most
The significant features of a car for respondents
Car adverts and if they have a strong influence on a car purchase
Methodology: Self administered questionnaire (survey) using the Internet Period: November 2017 Panel size: 730 Panel sample group: Private individuals living in the UK