Research Study Objective

The study was carried out in November 2017 on cars. The aim of the research was to determine detailed information related to:

The main factors that would influence respondents purchasing decision the most
The significant features of a car for respondents
Car adverts and if they have a strong influence on a car purchase

Methodology: Self administered questionnaire (survey) using the Internet
Period: November 2017
Panel size: 730
Panel sample group: Private individuals living in the UK

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