The study was carried out in October 2017 on Halloween. The aim of the research was to determine detailed information related to:
Whether people celebrate Halloween and/or Trick or Treating
Where do people purchase their costumes from and how much they would be willing to spend on costumes
Methodology: Self administered questionnaire (survey) using the Internet Period: October 2017 Panel size: 2000 Panel sample group: Private Individuals Living in the UK