The survey was carried out in August 2017 to find out if Facebook involvement influences consumers purchasing decision. The aim of the research was to determine detailed information related to:
The reasons why respondents follow a particular brand on Facebook
The number of people who use the like function to rate the products
Methodology: Self administered questionnaire (survey) using the Internet Period: August 2017 Panel size: 1400 Panel sample group: M/F 18+