Facebook Involvement when Purchasing Products

Research Study Objective

The survey was carried out in August 2017 to find out if Facebook involvement influences consumers purchasing decision. The aim of the research was to determine detailed information related to:

The reasons why respondents follow a particular brand on Facebook
The number of people who use the like function to rate the products

Methodology: Self administered questionnaire (survey) using the Internet
Period: August 2017
Panel size: 1400
Panel sample group: M/F 18+

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations