Media Influences on Cosmetics

The study was carried out on the reasons why respondents wear makeup and what makeup brands they use. The aim of the research was to determine detailed information related to:

Media have an effect on how respondents perceive themselves
What influences respondents to buy a beauty product
Where respondents look for beauty information

Methodology: Self administered questionnaire (survey) using the Internet
Period: June 2017
Panel size: 1500
Panel sample group: Females 18+