How Customers Shop Online

Research Study Objective


The study was carried out on how customers shop online in May 2017. The aim of the research was to determine detailed information related to:

Which online retailer is the most popular
The reasons why respondents shop online
How much respondents spend per month on shopping online

Methodology: Self administered questionnaire (survey) using the Internet
Period: May 2017
Panel size: 1200
Panel sample group: Private Individuals Living in the UK who shop online


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Packages PLUS


  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations