The study was carried out on barbershops in May 2017. The aim of the research was to determine detailed information related to:
What is the most important factor when respondents choose a barber shop
How much respondents pay for a haircut
How likely respondents are to change barbers
Methodology: Self administered questionnaire (survey) using the Internet Period: May 2017 Panel size: 1000 Panel sample group: Private Individuals (males) Living in the UK who go to the barbershop