The Gift Experience

The study was carried out in February 2010 on a new business idea named “the gift experience”. The concept is based on the idea to create thematic boxes offering different performances. The aim of the research was to determine detailed information related to:

The average number of people who would be interested in this type of services
The feedback on this new concept and the average price people would be willing to pay

Methodology: Self administered questionnaire (survey) using the Internet
Period: April 2010
Panel size: 1115
Panel sample group: Private individuals from 18 years old living in the UK