The study was carried out on the viability of a new smartphone app which helps you deciding what to wear. The aim of the research was also to determine detailed information related to:
How many people would be interested to buy this new app
How much respondents would be willing to pay for this new app
How important fashion is to the respondents
Methodology: Self administered questionnaire (survey) using the Internet Period: January 2017 Panel size: 240 Panel sample group: Men and women in the UK aged between 14 and 66 owning a smartphone. The individuals care about style, clothe, fashion or appearance in general