The Fashion App by YourApparel

Research Study Objective


The study was carried out on the viability of a new smartphone app which helps you deciding what to wear. The aim of the research was also to determine detailed information related to:

How many people would be interested to buy this new app
How much respondents would be willing to pay for this new app
How important fashion is to the respondents

Methodology: Self administered questionnaire (survey) using the Internet
Period: January 2017
Panel size: 240
Panel sample group: Men and women in the UK aged between 14 and 66 owning a smartphone. The individuals care about style, clothe, fashion or appearance in general


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  • Excel file + Word file
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