Supermarkets

The study was carried out on how people do their grocery shopping and what influences their decision to shop at certain stores. The aim of the research was to determine detailed information related to:

What is the most popular between online and in-store shopping
What is the most popular supermarket in the UK
What is the specific time that respondents do their grocery shopping

Methodology: Self administered questionnaire (survey) using the Internet
Period: December 2016
Panel size: 530
Panel sample group: Private individuals living in the UK who do grocery shopping