The study was carried out on how people do their grocery shopping and what influences their decision to shop at certain stores. The aim of the research was to determine detailed information related to:
What is the most popular between online and in-store shopping
What is the most popular supermarket in the UK
What is the specific time that respondents do their grocery shopping
Methodology: Self administered questionnaire (survey) using the Internet Period: December 2016 Panel size: 530 Panel sample group: Private individuals living in the UK who do grocery shopping