The Educational App - ItsMyMaths

The study was carried out on the viability of a application which is designed to customise math challenges for children. The study was completed for the second place winner of Marketest's Business Start-Up Competition, who is developing an educational app called "ItsMyMaths". The aim of the research was also to determine detailed information related to:

Ho many parents would be interested to try this new app
How parents would like to pay for the app (advertising, one-time-payment, etc.)
The general information on how parents feel about their children’s math knowledge

Methodology: Self administered questionnaire (survey) using the Internet
Period: October 2016
Panel size: 400
Panel sample group: Parents with children