The study was carried out in October 2016 on online advertising. The aim of the research was to determine detailed information related to:
The respondents’ feedback on different types of adverts
The reasons why some respondents use ad-block and if they could be persuaded to turn it off
The impact of online advertisement on consumers
Methodology: Self administered questionnaire (survey) using the Internet Period: October 2016 Panel size: 540 Panel sample group: Private individuals living in the UK