Online Advertising

Research Study Objective

The study was carried out in October 2016 on online advertising. The aim of the research was to determine detailed information related to:

The respondents’ feedback on different types of adverts
The reasons why some respondents use ad-block and if they could be persuaded to turn it off
The impact of online advertisement on consumers

Methodology: Self administered questionnaire (survey) using the Internet
Period: October 2016
Panel size: 540
Panel sample group: Private individuals living in the UK

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