The study was carried out on how consumers communicate about a product and service and the influences involved with this. The aim of the research was to determine detailed information related to:
Which methods respondents feel they would be most convinced by
Which sectors respondents feel had the best word-of-mouth marketing
Which companies used word-of-mouth marketing most effectively
Methodology: Self administered questionnaire (survey) using the Internet Period: September 2016 Panel size: 510 Panel sample group: M/F 18+