Word of Mouth

Research Study Objective

The study was carried out on how consumers communicate about a product and service and the influences involved with this. The aim of the research was to determine detailed information related to:

Which methods respondents feel they would be most convinced by
Which sectors respondents feel had the best word-of-mouth marketing
Which companies used word-of-mouth marketing most effectively

Methodology: Self administered questionnaire (survey) using the Internet
Period: September 2016
Panel size: 510
Panel sample group: M/F 18+

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations