Consumer Habits

Research Study Objective

The study was carried out on the consumer habits – both when online and when shopping in stores. The aim of the research was to determine detailed information related to:

The most important criteria to respondents when shopping online and in-stores
How respondents made their purchasing decisions
What respondents did to make themselves feel secure when purchasing online

Methodology: Self administered questionnaire (survey) using the Internet
Period: September 2016
Panel size: 515
Panel sample group: M/F 18+

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations