The study was carried out on the consumer habits – both when online and when shopping in stores. The aim of the research was to determine detailed information related to:
The most important criteria to respondents when shopping online and in-stores
How respondents made their purchasing decisions
What respondents did to make themselves feel secure when purchasing online
Methodology: Self administered questionnaire (survey) using the Internet Period: September 2016 Panel size: 515 Panel sample group: M/F 18+