The study was carried out on ginger beers. The aim of the research was to determine detailed information related to:
How respondents like their ginger beers
What respondents think of ginger beers
Feedback and suggestions on the best appealing package of the ginger beer for respondents
Methodology: Self administered questionnaire (survey) using the Internet Period: August 2016 Panel size: 570 Panel sample group: Nat rep sample of 500 UK adults