Online Shopping

Quantitative market research report carried out on online shopping. The survey set out to:

Find how often respondents shop online.
To determine if ethnicity, income, working hours and job titles effected how respondents shopped online.
To determine respondents behaviour when they shopped online.

Methodology: Self administered questionnaire (survey) using the Internet
Period: August 2016
Panel size: 250
Panel sample group: Private individuals aged between 16 and 45 years, living in London