Occasion Wear

Research Study Objective

The study was carried out to determine what respondents look for in occasion wear. The aim of the research was to determine detailed information related to:

How the respondents purchased occasion wear
What marketing technique would be most effective for the respondents

Methodology: Self administered questionnaire (survey) using the Internet
Period: August 2016
Panel size: 160
Panel sample group: Private female individuals aged 25-40 living in the UK

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations