The study was carried out to determine if dog owners would be interested in a social app to help them connect with other dog owners. The aim of the research was to determine detailed information related to:
How many people would be interested in the app
What features the respondents are most interested in
The feedback received on the new business idea
Methodology: Self administered questionnaire (survey) using the Internet Period: July 2016 Panel size: 200 Panel sample group: Private individual aged 18+ living in the UK