E-commerce of Ethical Products for Babies

The study was carried out on the e-commerce of ethical products for babies in October 2008. The aim of the research was to determine detailed information related to:

The people’s interest in ethical products dedicated to babies
The people’s expectations regarding the client’s website

Methodology: Self administered questionnaire (survey) using the Internet
Period: October 2008
Panel size: 145
Panel sample group: Private individuals living in the UK who have a baby 3 years old or younger