Fashion Shopping App

The study was carried out on a new fashion shopping app in April 2016. The aim of the research was to determine detailed information related to:

Where respondents do the majority of their clothes shopping
Whether respondents have a fashion app on their phone
The reasons why respondents would shop on an app instead of in store
Whether respondents are interested in the fashion shopping app idea

Methodology: Self administered questionnaire (survey) using the Internet
Period: April 2016
Panel size: 500
Panel sample group: Private individual aged 16+ living in the UK