Environmentally Friendly Toothbrush

The study was carried out on a new business idea named “environmentally friendly toothbrush” in January 2010. The aim of the research was to determine detailed information related to:

The type of stores where people would like to find this type of toothbrushes
The people’s expectations from this type of products and the price they would be willing to pay

Methodology: Self administered questionnaire (survey) using the Internet
Period: January 2010
Panel size: 415
Panel sample group: Private individuals from 18 years old living in the UK