Smartphone Usage

Research Study Objective

The study was carried out on smartphones in March 2016. The aim of the research was to determine detailed information related to:

What brand of smartphones the respondents own
What respondents yearly budget is for their smartphone
What respondents three favourite apps are
Whether respondents check their smartphone within 5 minutes of waking up

Methodology: Self administered questionnaire (survey) using the Internet
Period: March 2016
Panel size: 505
Panel sample group: Private individuals aged 16+ that own a smartphone

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations