The study was carried out on social media in March 2016. The aim of the research was to determine detailed information related to:
What social media site is the most popular
How often respondents visit their social media pages
Whether respondents use social media as part of their job
The reasons why respondents use social media
Methodology: Self administered questionnaire (survey) using the Internet Period: March 2016 Panel size: 500 Panel sample group: Private individuals aged 16+ with at least one social media account