Ready Meals

The study was carried out on a new business idea of ready meals in February 2016. The aim of the research was to determine detailed information related to:

How often respondents eat ready or microwave meals
The reasons why respondents purchase ready meals
What respondents think are the best things about ready meals

Methodology: Self administered questionnaire (survey) using the Internet
Period: February 2016
Panel size: 500
Panel sample group: Private individual aged 18+ living in the UK