The study was carried out in January 2016 to determine how many people are interested in the DIY urine test. The aim of the research was to determine detailed information related to:
How much respondents would be willing to spend on the product
The logo and branding and if they are effective
Methodology: Self administered questionnaire (survey) using the Internet Period: January 2016 Panel size: 510 Panel sample group: Private individual males aged 25- 70 living in the UK