Exercise Classes

Research Study Objective

The study was carried out on people who attend exercise classes in January 2016. The aim of the research was to determine detailed information related to:

Which classes are most popular among the respondents
How long the classes typically are and at what time in the day respondents like them to be
How much respondents would be willing to pay for each class and if they prefer a monthly fee or a “pay as you go” payment structure
What respondents look for when deciding whether to attend an exercise class

Methodology: Self administered questionnaire (survey) using the Internet
Period: January 2016
Panel size: 515
Panel sample group: Private Individuals aged 16+ who to exercise classes living in the UK

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations