The study was carried out on a new events planner service in November 2009. The aim of the research was to determine detailed information related to:
The average number of people who would be interested in this type of services and what events they would organise
The people’s expectations of an events organisation service and the price they would be willing to pay
Methodology: Self administered questionnaire (survey) using the Internet Period: November 2009 Panel size: 670 Panel sample group: Private individuals from 18 years old living in the UK