Online Buying Habits for Clothing

Research Study Objective


The study was carried out on online buying habits for clothes in December 2015. The aim of the research was to determine detailed information related to:

How often respondents shop online for clothes
Whether respondents usually buy clothes in sale or at normal price
How much respondents usually spend whilst online shopping
What respondents favourite brands are

Methodology: Self administered questionnaire (survey) using the Internet
Period: December 2015
Panel size: 500
Panel sample group: Private individual aged 16+ living in the UK


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