Customers' Behaviour in Coffee Shops

Research Study Objective

The study was carried out on customer behaviour in coffee shops in December 2015. The aim of the research was to determine detailed information related to:

How often respondents visit coffee shops and how much they typically spend
What respondent usually purchase when they visit a coffee shop
If respondents typically have their items “to go” or to “sit in”
If respondents tend to go to the same coffee shop each time or not
If respondents would be interested in a reading and working area in the coffee shops they visited once

Methodology: Self administered questionnaire (survey) using the Internet
Period: December 2015
Panel size: 500
Panel sample group: Private individuals aged 18+ living in the UK

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Packages PLUS

  • Excel file + Word file
  • Simple tabulations
  • Cross tabulations