The study was carried out on a new online clothes shopping platform for women in October 2015. The aim of the research was to determine detailed information related to:
How often respondents shop online
What the respondents main sources of fashion inspiration are?
What the respondents favourite shopping brands are
Whether respondents would be willing to buy similar outfits to those worn by celebrities or recommended by fashion bloggers.
Methodology: Self administered questionnaire (survey) using the Internet Period: October 2015 Panel size: 500 Panel sample group: Private individual females aged 16+ living in the UK